AI Visibility GEO Audit

Project Overview

ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search, yet most indie apps and small SaaS products have never checked whether they are being cited. I productized GEO (Generative Engine Optimization) audits: six dimensions (AI citability, content quality and E-E-A-T, technical foundations, structured data, brand authority, platform optimization) produce a 0 to 100 GEO score, AI-platform citation probes, and a prioritized fix list, with a free-score entry point. I have completed nearly 50 audits so far.

Key Achievements

• Completed nearly 50 audits across apps, SaaS products, and local businesses
• Built a repeatable audit methodology: evidence grading, crawler analysis by purpose, and AI-platform citation probes, with every conclusion cross-verified by two independent methods
• Delivered a full package: technical audit, client-facing report, slide deck, and remediation guidance
• Productized the entry point: a free-score, sample-report, and FAQ funnel, instrumented with site analytics to measure traffic
• Tested and fixed my own products first as the initial validation of the method

Challenges

• GEO is an emerging field with no accepted standard: scoring dimensions and evidence rules had to be defined so results are verifiable and repeatable
• Separating 'genuinely missing' from 'invisible to the tool': JavaScript rendering, crawler permissions, and structured-data detection
• The target customers are mostly indie developers, so finding the right distribution channel mattered

Solutions

• Gathered evidence from raw HTML and required double verification to avoid tool-induced misreads
• Researched 10 peers' inbound models and moved from cold outreach to a free entry point plus a niche segment (indie developers, small SaaS)
• Turned the audit-and-fix process on my own products into a showcase case

Impact

• Turned domain expertise into a repeatable service: methodology, report templates, slide deck, and landing page
• Completed market research and segment focus, setting a go-to-market direction of trading a free score for traffic

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